Maria Francesca Pepe (aka MFP) is a Jewellery brand founded in 2007 by Italian Designer and Central Saint Martins MA graduated Maria Francesca Pepe.
The MFP brand, initially awarded support by Lulu Kennedy’s FASHION EAST and BFC’s NEW GEN, has reached a worldwide ‘Must Have’ status due to its innovative design, high quality products, and unique style, whilst achieving prestigious Awards including a BRITISH FASHION AWARD nomination in 2009, and the Italian VOGUE TALENTS AWARD in 2011 As well as numerous international press coverages, and top celebrity endorsement in the music, fashion, and film industries. Ambassadors include Rihanna, Chiara Ferragni, Lady Gaga, Maisie Williams, Emma Watson, FKA Twigs, Rita Ora, Lorde.
Inspired by sub-cultures, symbolism and western post modern and pop-art references, the MFP creations and entirely made by Italian artisans. The designs combine sharp and geometric Deco elements with classic goldsmith traditions and avant-garde concepts . The MFP jewels are trendsetting, enjoyable and suggestive.
Through the years, the MFP Look-Books have inspired generations. Maria personally curates the concept and the editing of the brand's campaigns, producing inspiring and innovative images with the collaboration of long term partner stylist Pandora Lennard, and photographers such as Daniel Sannwald, Matt Irwin, Kim Jacobsen To, Jeff Hahn, Justin Boberly, and Mari Sarai. Some of the popular names amongst the brand's campaigns testimonials are: Alice Dellal, Elizabeth Jane Bishop, Camille Jensen, and actress Stacey Martin.
MFP is internationally distributed by TOMORROW LTD, and has developed an international top distribution amongst prestigious boutiques, concept and department stores, such as 10 Corso Como, Colette, Harvey Nichols; becoming a favourite amongst trends-led Millennials.
“Pepe’s namesake line is known for high-concept, graphic designs that traditionally find a loyal following within the fashion and celebrity set.” Kayleigh Mencia – Editor EDITORIALIST.COM
“Maria’s designs are both edgy and commercial, which was our initial draw to the brand. Her collection is always original, fashion forward and great quality.” Kathryn Tan – Assistant Buyer for International Accessories and Jewellery HARVEY NICHOLS UK
“A favourite with Cara, Rihanna and Rita, Maria Francesca Pepe’s unique jewellery designs are top of our wish list. We want it all!” GLAMOUR UK
Co-branded Collaborations include:
Macelo Burlon - COUNTY OF MILAN, Caitlin Price, Roksanda Ilincic, TopShop, Victoria's Secret, Urban Outfitters, Joshua Sanders