Posted on March 02 2017
Hey MFP Lovers!!
Guess who has emerged from under The sea??? 🌊🌊🌊
We are excited to announce our next collection collab' with our favourite little guy SPONGEBOB.
Yes, of course, we are talking about the cute, square, yellow sponge from under the sea! We know here at MFP he has been a big part of our childhood and we are sure yours, too!
But what does that have to do with fashion?
Inspired by Nickelodeon’s incurably optimistic and earnest sea sponge, the collection promotes classic SpongeBob iconography embellished with a golden twist. The collection includes 27 items of exclusive designs from some of the biggest names in fashion, such as unisex sweatshirts by Peter Jensen, t-shirts by Bobby Abley, vintage embroidered pieces by Bad Denim, patchwork sneakers by Suecomma Bonnie, stand-out accessories by Salar and charm-adorned jewellery by our own Maria Francesca Pepe.
The collection was revealed by Nickelodeon & Viacom Consumer Products (NVCP) at London Fashion Week on the 18th February 2017. Across the next 12 months, Nickelodeon will celebrate everything that makes SpongeBob one of the most iconic animated characters in the world: his humour, optimism, and heart of gold.
Let us know your favourite pieces! 😉
"I’ve always felt the concept of pop defined the core of my creations. Developing an exclusive capsule collection of jewellery featuring the pop sensation SpongeBob felt such a match! I based the collection on SpongeBob's variety of super cute facial expressions, so you could wear your own mood as a charm.
I find SpongeBob’s positive vibe and vibrant energy so addicting. He wears his heart on his sleeve and that's why I love him. SpongeBob’s underwater world is so realistic and ironic at the same time; I feel like I live in Bikini Bottom myself at times."
Maria Francesca Pepe
Words by Francesca, MFP Marketing Intern! Follow her here @francescaaamartinelli