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THE POWER OF PINK

Posted on January 13 2017

 

‘Banish the black, burn the blue, and bury the beige! From now on girls think pink’- sings Maggie in 50's iconic musical 'Funny Face'.

And whether will be Maggie, or Jacqueline Kennedy or Mean Girls' evil mentor-Regina George, indisputably, one thing all of these ladies-in-charge share in common is their affection for pink.

 But why are we so obsessed with pink? MFP finally breaks the mistery and reveals the answer to this vital question.  

 Believe it not, it wasn't until the 2nd World War when pink was associated with the concepts of girly and feminine. Up to the end of the Victorian era both genders were dressed the same way. When suddenly in June 1918, an issue of the Infant's Department magazine said that pink is for boys, while blue for girls. But don't panic! There was a reason behind this madness.

Due to its close resemblance to red, known as the colour of power and strength, pink was proclaimed to be a 'boy thing', while the delicate and soft blue was seen as a perfect match to a girl' sensitive personality. However, after WW1 roles switched. Extensively used for men's uniforms, blue became the colour signifying one's masculinity, while pink was pushed by pop culture as the ultimate sign of femininity.

Remember the 'Think Pink' slogan inviting women to embrace their femininity by wearing pink or the first wave of Barbie dolls, dressed in pink from head to toe, highlighting their perfection. Deliberately or not, pink became not only a colour making girls look prettier. It became their biggest weapon, giving them superpowers, supremacy and control over their own and opposite sex.  

 And what can be more evident for such power than a pair of Roxie's, plated in Rose Gold? Get yours HERE! 

 Author: Sofiya Neykova 

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