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Posted on September 14 2017

MFP has had a long lasting relationship with Ivan Perini the Forma buyer for Luisa Via Roma.
Luisa Via Roma is one of the biggest online and international retailers, Ivan founded the first jewellery department and has always had a key eye for up and coming jewellery designers (MFP being one of them). 

Ivan helped to create MFPs first menswear collection “MFPMENS01” in 2009 which sold through Luisa Via Roma and was shown in the prestigious Pitti Uomo. The range comprises of 6 styles of rings, 4 styles of bracelets and 2 styles of necklaces, the inspiration for the collection was from the mechanics of crafting tools and the sense or virility. 

Ivan is one of our biggest supporters and Luisa Via Roma is still one of our best stockists to date.

Now, once more we are working together again as Ivan launches his own website giving you an insight into the Jewellery industry as well as his own personal experiences. 

Here is a snippet from his website. 

"For me, Jewelry is Passion ... not just a job...I wanted to do this profession as a kid.
I left everything to enter a Florentine Goldsmith Work Shop",  I was only 16 Years Old. Since 1987
after years of rising through the ranks I slowly began to build my knowledge of the industry and here I'm definitely in love with my work!

Over the years I became responsible for the work shop, and made costume Jewelry for important customers, with much satisfaction, 
My job has led me to travel in the USA for several years and here I have gained the commercial side of my job.

Luisaviaroma has been a very important challenge for me, as there was nothing like it everything was to be created within the "Temple of Fashion".

Travels, Passion, Experience, research, work at the desk, Scouting, has led me to collaborate with the influential designers and the most important companies; these pieces being promoted all over the world by, and to create a world renowned International Jewelry Department. is the result of many years of experience in the jewellery and Watchmaking sector, it is an end result of hundreds of Brands/designer Collaborations around the World that have shown me their Professional and industry knowledge 

The Innovative Idea is to navigate's customers in a different way and through the Jewelry On-Line Shopping Experience, helping to enforce their purchasing decisions. 

My concept is to offer the customer and visitor of the maximum professional reliability through my selections through... "Buyer Selection's", and to offer you all the Seriousness and experience that this type of Shopping needs to finalize the Buy directly with the manufacturer! "

Ivan Perini 
Click the link below to discover Ivan's selection from our own FW17 collection. 





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